Tuesday is the saddest day of the week. Or that’s what social media studies suggest, anyway. As more and more people subscribe to the grind of the rat race, they forget about how they are treating themselves and what makes them happy.

Everybody wants to be happy, but as we all know, happiness is sometimes hard to find. The age old saying that ‘Money can buy happiness’ has fooled us into the narrow pursuit of cold hard cash, only to be spent on momentary happiness. One thing researchers, and I, know is that money well spent can bring instant and enduring happiness.

People often associate happiness with salary levels, which is true to an extent. However research has shown that even though individuals with a higher income level are satisfied overall, they often enjoy themselves less on a daily basis and experience greater moments of stress than those on lower incomes.

What is this attributed to? A lack of planning. In an increasingly materialistic world, people are turning to short-term happiness fixes such as new clothes or a new laptop to boost their moods. But we rarely stop and ask ourselves ‘Is this short-term happiness worth the money?’


Travelling is a great way to find happiness

Instead of making spontaneous purchases and leaving yourself strapped for cash, try saving money to make a milestone purchase or to spend on an experience such as travelling. Milestone purchases, such as a new car or high-def TV can increase your happiness so long as they hold a significant symbolic meaning to you.

If you’re like me, you’ll save (or at least try to save) money and invest it into something that brings you long-lasting joy, like travelling. Happiness researchers have identified travelling as one of the largest contributors to being happy. It’s not even the travelling part itself, studies have shown that happiness can increase eight weeks prior to actually travelling. So what are you waiting for? It’s time to plan that next trip to the coast or to an exotic country like Vietnam.

It has been proven that buying experiences – like travelling or taking an arts class – makes us happier than material goods as their value endures over time. And who doesn’t want enduring happiness?

So maybe money can buy happiness, we are just spending it the wrong way.


Posted By Angus Polhill – Marketing Cadet

Marketing Cadet

Each year we look to give an aspiring uni students the chance to gain some professional experience and learn about business operations through a cadetship. Fostering the growth of young minds is a passion, and benefits everyone involved.

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